Tobacco History:
The Social History of Smoking
by George Latimer Apperson
First published in 1914
"The Social History of Smoking" by George Latimer Apperson, can be purchased at Amazon.com in two different versions. Depending on the quality of the edition, prices range between $35 and $104.
From Chapter 1: Every one knows the legend of the water (or beer) thrown over Sir Walter by his servant when he first saw his master smoking, and imagined he was on fire. The story was first associated with Raleigh by a writer in 1708 in a magazine called the British Apollo. According to this yarn Sir Walter usually "indulged himself in Smoaking secretly, two pipes a Day; at which time, he order'd a Simple Fellow, who waited, to bring him up a Tankard of old Ale and Nutmeg, always laying aside the Pipe, when he heard his servant coming." On this particular occasion, however, the pipe was not laid aside in time, and the "Simple Fellow," imagining his master was on fire, as he saw the smoke issuing from his mouth, promptly put the fire out by sousing him with the contents of the tankard. One difficulty about this story is the alleged secrecy of Raleigh's indulgence in tobacco. There seems to be no imaginable reason why he should not have smoked openly. Later versions turn the ale into water and otherwise vary the story.
From Chapter 5: Clouds were blown under archiepiscopal roofs. At Lambeth Palace one Sunday in February 1672 John Eachard, the author of the famous book or tract on "The Contempt of the Clergy," 1670, which Macaulay turned to such account, dined with Archbishop Sheldon. He sat at the lower end of the table between the archbishop's two chaplains; and when dinner was finished, Sheldon, we are told, retired to his withdrawing-room, while Eachard went with the chaplains and another convive to their lodgings "to drink and smoak."
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From Chapter 9: One of these old brass penny-in-the-slot tobacco-boxes was included in the exhibition of Welsh Antiquities held at Cardiff in the summer of 1913.
In the Colchester Museum is an automatic tobacco-box and till of japanned iron. On the lid of the box is painted a keg of tobacco and two clay pipes; and on that of the till the following doggerel lines:
A halfpeny dropt into the till, Upsprings the lid and you may fill; When you have filled, without delay, Shut down the lid, or sixpence pay.
From Chapter 15: Before the end of the seventeenth century, however, the signs were ceasing to have any necessary association with the trade carried on under them, and tobacconists are found with shop-signs which had no reference in any way to tobacco. For instance, to take a few examples from the late Mr. Hilton Price's lists of "Signs of Old London" from Cheapside and adjacent streets, in 1695 John Arundell, tobacconist, was at the "White Horse," Wood Street; in the same year J. Mumford, tobacconist, was at the "Faulcon," Laurence Lane; in 1699 Mr. Brutton, tobacconist, was to be found at the "Three Crowns," under the Royal Exchange; in 1702 Richard Bronas, tobacconist, was at the "Horse Shoe," Bread Street; and in 1766 Mr. Hoppie, of the "Oil Jar: Old Change, Watling Street End," advertised that he "sold a newly invented phosphorus powder for lighting pipes quickly in about half a minute. Ask for a Bottle of Thunder Powder."
Again, in Fleet Street, Mr. Townsend, tobacconist, traded in 1672 at the "Three Golden Balls," near St. Dunstan's Church; while at the end of Fetter Lane, a few years later, John Newland, tobacconist, was to be found at the "King's Head."
